The world of digital marketing continues to soar. The exploding growth in the field has molded a high demand to fill the amount of marketing jobs. Whether your skills lie more with strategy or the numbers side of digital marketing, there is a wide variety of career paths out in the world. Check out 10 careers you can pursue with a digital marketing degree.
1. Content Strategist
As a content strategist, you will take on the creative ability to craft content and the strategy behind it while keeping consumer needs in mind. In this field, it’s essential to be flexible but up-to-date on marketing trends and engagement. In this position, the ultimate goal is to increase brand awareness. You’ll constantly challenge your creativity and grow in professional abilities when serving as a content strategist.
2. Email Marketer
In the world of technology, over 300 billion emails are sent every day. A large quantity of them are from email marketing campaigns. As an email marketer, it’s your job to cultivate language and truly place yourself in your audience’s shoes. Having a visual eye for email design is key. You’ll often work with a branding or content marketing team to ensure that your campaign’s tone and voice align with your company’s content strategy. This profession requires a strong work ethic and the ability to observe details that others might overlook.
3. Search Engine Optimization (SEO) Specialist
Keywording, targeting and bidding are just a few tasks in the job description of an SEO specialist. Researching and identifying keywords are a part of the typical SEO specialist routine. In this profession, you’ll strive to keep your company’s online presence and ranking high. There are often third-party systems used for SEO management and google ads is a standard system often used in this field.
4. Digital Marketing Manager
Often responsible for running digital channels, including advertising, organic content and more, the routine of a digital marketing manager takes flexibility and adaptability. Having strengths in communication and writing are an asset in this profession. Digital marketing managers typically work with social media specialists and marketing directors. This position is often expected to collaborate with all members of a marketing team. Understanding and reporting analytics is also often a part of this position.
5. Social Media Manager
A social media manager crafts content for any and all social media channels for a company. Being flexible and observant in this position is vital as social media trends change constantly. As a social media manager, it’s important to know your target audiences for each social media channel. Paid and organic social media can be included in the responsibilities of the position. They often work with digital marketing managers, content strategists and marketing directors daily. It’s important to stay updated on user and marketing trends through organic content and campaigns.
6. Data Analyst or Digital Marketing Analyst
As a data or digital marketing analyst, interpreting data and analytics is a constant part of their daily routine. Skills in problem-solving, report filing, communication and data converting are great in this profession. As an analyst, your role is vital to your company’s success as it assists a company to better understand the needs of target audiences.
7. Content Creator
The mind behind the magic. Content creators often have a visual eye for content and can write fluently. From simple posts to creative campaigns, a content creator has an upbeat day-to-day routine. They can take on tasks from videography to graphic design. It’s important to work well under pressure in this career and to adapt.
8. Graphic Designer
An artist’s eye – exactly what it takes to be a graphic designer. Understanding a wide variety of styles and branding initiatives go along with the skill set of the position. From social media graphics to print products, the possibilities are endless when it comes to pursuing this career. It’s important to stay updated with different trends and software for this job.
9. Sales Director
Are you a good persuader? Maybe the line of sales is a good fit for you. Understanding your target audience is key when working in sales. One important factor is that you need to be passionate about your product and have skills in thinking quickly and critically. Working under pressure can often play a part in this profession.
10. Broadcast Manager
As a broadcast manager, you want to ensure that your communication skills are strong. Whether it be radio broadcast or a news station, it’s important to adapt in this profession as it can require thinking critically and being organized. Leadership skills are vital in this career as there could be a shift in your routine at any point during the day. Being a broadcast manager can be a fast-paced work environment but very productive in the long run.
Earning a degree at SMWC means you’re gaining more than an education. You’ll develop leadership skills and experience personal growth throughout your time here. You will acquire a well-rounded knowledge base of business and marketing concepts to allow you to secure a job to impact and engage the evolving digital world. The options are endless.
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